Creating iOS apps begins with clarity about the target users, the app’s purpose, and the problem the initial release must address. A thorough discovery phase helps define the MVP, select an appropriate architecture, and skip features that look good on paper but don’t enhance actual usage.

After the foundation is established, attention turns to the UI behavior, performance, and stability across iPhone models and iOS versions. Consistent navigation, disciplined state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after launch on the App Store.